Aesthetic Medicine comprises all medical procedures that are aimed at improving physical appearance and personal satisfaction of a patient, using non-invasive to minimally invasive cosmetic procedures. Some Aesthetic Medicine procedures are performed under local anesthesia while other procedures don't require anesthetics at all.
In this day of age, it is becoming apparent that patients not only want to be in good physical health, they also want to minimize the effects of normal aging to improve their overall wellbeing. As such, the demand for quick, non-invasive procedures with minimal downtime has increased significantly. More and more, the needle is replacing the scalpel in the world of Aesthetic and Cosmetic Medicine as patients strive to maintain a natural and youthful appearance.
Aesthetic medicine bridges the gap between beauty and health. It is important because beauty is not just skin deep. Beauty includes the need to feel good under one's own skin, in having a psycho-physical balance. We also cannot ignore the importance of aesthetics from a psycho-sociological point of view, especially when today's society highly values a youthful appearance. The decision-making process for the patient is unique to each patient and the type and extent of each treatment varies based on the level of correction/augmentation desired by the patient. Patients do seek out aesthetic doctors to improve their appearances, perhaps to improve self-confidence or simply to feel comfortable in their own skin.